Sunday, September 21, 2008

Communication Charette


Communication is about the process in which information is being passed from a sender to a recipient in order to create a shared understanding.  


PLACE: This is a model of a booth that we would have at the Tate Street festival.  It would reinforce the logo, as well as provide seating, like a bus shelter.


HTTP:// -The picture above would be an image that would rotate on UNCG's homepage.  People may have noticed students walking around in t-shirts with the same logo, as well as posters.  Seeing it on the website, they might think Oh, I've seen this! What the heck is it? When they click on the logo on the homepage, they would be directed to a series of images like the one above this one, which describe our studio and what we are working on:

 PEOPLE- We felt that a t-shirt would get the message out if a lot of people wore them on the same day.  It would get a question started in peoples' minds.  What is this?  Why is everyone wearing the same shirt?

PRINTED MATERIALS- We chose to design a poster to give more information about our program as well as about the Greensboro bus system.  Featuring the logo, it would also function as a branding mechanism.



PRODUCT- wait ON a bus while you wait FOR the bus was our group's idea. Every Bus bench would be different and unique. It could have no limits to the design either, and would be placed all over Greensboro.    (similar to the Big Apples in New York, or the cows in Kansas City), which would also function as benches at bus stops. 

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